WJEMSD · Vol 18, No 3 · 2022

COVID-19 crisis and Parameters for Sustainable Entrepreneurship, Dr. Asim Nasar and Muhammad Akram

Azman Hashim International Business School
Universiti Teknologi
Malaysia
Atlas Corps Alumnus
Eastern Mennonite University
United States
Purpose

Entrepreneurship and sustainability have been in debate for the last decade, urging the deployment of an effective entrepreneurial ecosystem. COVID-19 has posed a new challenge to the emerging entrepreneurs in all sectors and have reduced their commitment to entrepreneurial sustainability and innovation. The commitment to sustainability is essential in keeping the relationship between startup growth and socio-economic capital.

Design/Methodology/Approach

This commentary paper explores entrepreneurial sustainability through the lens of the COVID-19 crisis.

Findings

This paper outlines the impacts of the COVID-19 crisis on entrepreneurial activity and explores relationships between sustainability and socioeconomic development.

Original/Value of the Paper

The COVID-19 pandemic has brought an opportunity to review the entrepreneurial ecosystem to reset the scope of entrepreneurship sustainability. It has signaled that sustainability should be determined by temporal construal concerning radical solutions.

Keywords
SustainabilityEntrepreneurshipCOVID-19Entrepreneur
Citation

Nasar, A. and Akram, M. (2022): COVID-19 Crisis and Parameters for Sustainable Entrepreneurship. World Journal of Entrepreneurship, Management and Sustainable Development, Vol. 18, No. 3, pp. 321–329